Rethinking Aviation Safety: Lessons from the Boeing 737 Max 9 Door Incident

The aviation world encountered a significant challenge on January 5, 2024, with an alarming incident involving an Alaska Airlines Boeing 737 Max 9. Shortly after takeoff, a cabin door panel on the aircraft unexpectedly detached mid-flight, resulting in a gaping hole in the fuselage and necessitating an emergency landing at Portland International Airport. This occurrence not only sparked immediate safety concerns but also raised serious questions about the broader aspects of Environmental, Health, and Safety (EHS) in the aviation sector. Dissecting the incident in detail to understand its implications on EHS and examining Boeing's response are crucial for mitigating such events in the future.

Details of the Incident

On a seemingly routine flight, Alaska Airlines Flight 1282, operating a Boeing 737 Max 9, faced an unprecedented crisis that stunned the aviation industry and passengers alike. Approximately 10 minutes after departing from Portland International Airport, passengers and crew were thrown into a state of panic as a cabin door panel abruptly separated from the aircraft at an altitude of 16,000 feet. This detachment caused a significant hole in the fuselage, leading to the cabin's rapid depressurization.

The pilots, faced with this critical situation, demonstrated commendable skill and presence of mind by initiating an emergency landing back at Portland International Airport. The incident, fortunately, did not result in any severe injuries, although it left passengers profoundly shaken. Images circulating on social media revealed emergency oxygen masks deployed and passengers huddled in their seats, encapsulating the distressing moments aboard the flight.

While initial investigations have not conclusively determined the cause, the severity of the incident was immediately evident. The Federal Aviation Administration (FAA) and the National Transportation Safety Board (NTSB) swiftly launched an inquiry to unravel the mystery behind the panel's detachment. Additionally, Alaska Airlines and United Airlines, the primary operators of the Boeing 737 Max 9 in the United States, began inspections of their fleets in response to this incident.

Investigations and Immediate Responses

The alarming incident with the Alaska Airlines Boeing 737 Max 9 swiftly drew the attention of aviation authorities, leading to immediate and thorough investigations. The National Transportation Safety Board (NTSB) and the Federal Aviation Administration (FAA) spearheaded these inquiries, delving into the possible causes of the cabin door panel detachment. Given the Boeing 737 Max's troubled past, these investigations were not just routine but also carried a significant weight of public expectation and scrutiny.

Boeing, the aircraft manufacturer, was quick to respond to the crisis. Understanding the severity of the situation and its potential impact on the brand's reputation and customer trust, Boeing pledged to undertake a comprehensive examination of its quality control processes. Stan Deal, CEO of Boeing’s commercial airplanes division, expressed the company's commitment to safety in an email to employees and announced additional inspections for the 737 Max planes, emphasizing the need for an external review of Boeing's quality management system.

The immediate aftermath of the incident also saw decisive action from airlines. The FAA issued a directive for the grounding of all Boeing 737 Max 9 jetliners equipped with the specific door plugs in question. This directive affected 171 aircraft globally, causing significant operational disruptions for airlines like Alaska and United, which were forced to cancel numerous flights. United Airlines, in particular, reported finding instances of loose parts on the door plugs of other Boeing 737 Max 9 jets, further underscoring the urgency of the situation.

These developments showcased the collaborative effort between aviation authorities, the manufacturer, and airlines to prioritize passenger safety. The quick response and proactive steps were crucial in mitigating immediate risks and restoring public confidence in air travel. However, the incident also highlighted the ongoing challenges facing Boeing, particularly in regaining trust after the previous safety issues with the 737 Max series.

EHS Implications

The Boeing 737 Max 9 door incident is a stark reminder of the intricate connection between Environmental, Health, and Safety (EHS) practices and aviation safety. EHS, a discipline focused on maintaining and improving the safety, health, and welfare of people engaged in work or employment, plays a crucial role in the aviation industry. This incident brings to the forefront several EHS concerns that are critical for the airline industry.

Firstly, the health and safety aspect of EHS is directly impacted in such incidents. Passenger and crew safety is paramount, and any compromise due to equipment failure or procedural lapses can have dire consequences. The mental and physical wellbeing of those aboard the flight, who endured a traumatic experience, underscores the importance of rigorous safety standards and procedures. This incident potentially points to a need for more robust safety inspections and maintenance routines, to prevent similar occurrences in the future.

Secondly, the environmental aspect of EHS is also noteworthy. Aircraft design and maintenance not only have implications for passenger safety but also for the environment. Inefficient or unsafe aircraft can lead to increased emissions or, in worst-case scenarios, environmental disasters in the event of a crash. Therefore, ensuring that aircraft are safe and well-maintained is also a step towards environmental stewardship.

This incident also highlights the importance of EHS in organizational culture and decision-making. A company’s culture around safety and its commitment to EHS principles can significantly influence its operational practices and, consequently, its overall safety record. Boeing’s response to this incident, including the review of its quality control processes, is a positive step towards reinforcing a safety-centric culture. However, the recurrence of safety issues with the 737 Max series raises questions about the effectiveness of these measures and the need for a more holistic approach to EHS.

Boeing's Safety Record and Industry Impact

The recent door incident involving the Boeing 737 Max 9 has once again brought Boeing's safety record into the spotlight, raising concerns over its impact on the aviation industry. Boeing, a leading aircraft manufacturer, has faced several challenges regarding the safety of its 737 Max series, which have had significant repercussions.

Historically, the 737 Max series, particularly the Max 8 model, has been at the center of scrutiny following two fatal crashes in 2018 and 2019. These tragedies led to the worldwide grounding of the 737 Max fleet and exposed issues related to Boeing's design and safety assessment processes. Investigations into these crashes highlighted a concerning trend in Boeing's approach to safety, revealing pressures to expedite production and certification processes, which may have compromised safety standards.

The 737 Max 9 door incident is another blow to Boeing's reputation, coming at a time when the company was starting to regain its footing in the industry. The grounding of the Max 9 planes, although

a precautionary measure, has caused disruptions for airlines and shaken the confidence of passengers. It also poses a significant financial impact on Boeing, as it navigates through the costs associated with investigations, potential design revisions, and the reputational damage.

For the aviation industry, incidents like these have broader implications. They lead to heightened regulatory scrutiny, changes in safety protocols, and potential shifts in airline purchasing decisions. The confidence of passengers in air travel, particularly in aircraft models with a history of safety issues, can be significantly affected. This scenario necessitates a renewed focus on safety and reliability, not just from Boeing but across the entire aviation sector.

Looking Forward

The incident involving the Boeing 737 Max 9 door highlights pivotal challenges within the aviation industry, particularly in safety and reliability. It underscores the critical importance of unwavering adherence to Environmental, Health, and Safety (EHS) standards and illuminates the path for continuous improvement in aviation safety measures.

As the industry moves forward, it is vital to absorb the lessons from such incidents. Achieving the highest safety levels in air travel demands a multi-faceted approach that includes meticulous design and manufacturing processes, thorough maintenance and inspection routines, and a culture that consistently prioritizes safety.

Boeing's initiative to review and enhance its quality control systems is a positive step, highlighting the need for ongoing vigilance in the industry. For regulators and aviation authorities, events like these reinforce the necessity of robust oversight and stringent regulatory frameworks to ensure adherence to the highest safety standards and to prevent similar incidents.

This event, therefore, represents an opportunity for the aviation industry to recommit to safety. It is a moment to reassess and bolster EHS practices, refine safety protocols, and cultivate a culture where safe air travel is a fundamental value. Embracing these challenges and striving for continuous improvement will fortify the aviation industry's position as one of the safest modes of transportation globally.

The Evolution of EHS in 2023: Embracing Technology for a Safer, More Sustainable Future

In today's rapidly evolving world, Environmental, Health, and Safety (EHS) remains a pivotal area for organizations globally. The year 2023 stands out as a milestone in the EHS landscape, marked by the seamless fusion of innovative technologies into EHS practices. This blog post offers a comprehensive look at how these technological strides, ranging from advanced software to sophisticated wearable devices, are transforming the EHS sector. We will unearth insights from industry experts, discuss significant technological impacts, and outline the emerging trends that are defining the direction of EHS in 2023 and beyond.

The Rise of Technology in EHS

2023 has been a landmark year for the integration of cutting-edge technology in the field of Environmental, Health, and Safety (EHS). This technological revolution is fundamentally changing how EHS professionals approach their work, offering new tools and methods to enhance safety and sustainability practices.

One of the most notable advancements is the application of Artificial Intelligence (AI). AI technologies are being utilized for predictive modeling, risk management, and compliance, providing EHS professionals with powerful tools to anticipate and mitigate potential hazards before they occur. This predictive capability of AI, coupled with its ability to analyze large data sets, has proven invaluable in improving workplace safety and environmental sustainability.

The implementation of EHS software has also seen a surge. These software solutions are crucial in helping businesses manage complex safety programs, particularly for small and medium-sized enterprises that might lack the resources for extensive EHS management. Moreover, EHS software facilitates efficient ESG reporting, a growing necessity for organizations across the globe. With these tools, businesses can more easily track and report on their environmental and safety impacts, an essential aspect in today's increasingly regulated corporate world.

Wearable technology is another area where significant strides have been made. From smartwatches to advanced sensors, wearables are empowering workers with real-time data about their work environment, enhancing their ability to stay safe and productive. These devices are not only useful in monitoring health parameters but also in providing immediate feedback on safety practices, a crucial factor in preventing accidents and ensuring worker wellbeing.

In sum, the rise of technology in EHS is a testament to the ongoing evolution of this critical field. By embracing these technological advancements, EHS professionals are better equipped to face the challenges of the modern workplace, ensuring safety and sustainability are at the forefront of their operations.

Expert Insights on Technological Influence

The transformation of EHS through technology is not just theoretical but is being actively shaped by the insights and experiences of industry leaders. Dr. John Howard, the director of the National Institute for Occupational Health and Safety, highlights the impact of diverse technologies such as algorithmic management tools, robotic devices, and wearable sensor technologies. He emphasizes that these advancements challenge EHS professionals to learn new skills for assessing and controlling emerging risks.

Amanda Engstrom, EHS Program Manager at Advance Auto Parts, points out the dual benefits of emerging technologies in EHS. Firstly, she notes the ease of assessment and testing, particularly in ergonomics, facilitated by wearable devices that can track movement and provide immediate feedback. Secondly, Engstrom underscores the improvement in training strategies through augmented reality and gamification, which enhance engagement and knowledge retention.

Zach Pucillo, EHS Compliance Manager at KPA, identifies several key trends to watch. These include the growing importance of EHS software for small and medium-sized businesses, the increasing necessity of ESG reporting, the integration of mobile technologies in the workforce, and the future potential of AI in hazard alerts and ergonomic improvements.

Helen Harris, Health & Safety Center of Excellence Leader at WestRock, adds a nuanced perspective. She acknowledges that while technology can simplify certain aspects of EHS work, it also adds complexity, particularly in data gathering and analysis. Harris emphasizes the need for EHS professionals to develop skills in data analysis to prioritize improvement efforts effectively.

These expert opinions collectively paint a picture of an EHS landscape in transition, marked by the adoption of new technologies and the evolving role of EHS professionals.

Legislative Impact and Compliance

The landscape of EHS in 2023 is also being reshaped by legislative developments. Globally and in the U.S., new regulations are setting precedents that profoundly affect EHS practices. In the United States, for instance, California’s recent environmental disclosure laws demand stringent compliance and reporting standards. Similarly, the European Union's Corporate Sustainability Reporting Directive (CSRD) broadens sustainability reporting requirements, significantly impacting companies operating in the EU. These regulations highlight the growing emphasis on transparency and accountability in environmental and safety matters.

Understanding and adapting to these legislative changes is crucial for EHS professionals. They must swiftly align their practices with these new standards to remain compliant. Moreover, these regulations are not just about adherence; they present an opportunity for organizations to improve their EHS practices, leveraging legislative requirements as a catalyst for positive change. Staying ahead in this changing regulatory environment is key to maintaining operational excellence and upholding organizational reputation.

Emerging Trends in EHS for 2023

The EHS landscape in 2023 is marked by transformative trends. A key development is the EHS function’s growing role in driving Environmental, Social, and Governance (ESG) initiatives, reflecting a deeper integration of EHS and sustainability goals.

EHS software is increasingly being used to manage ESG responsibilities, helping professionals efficiently handle complex data management and reporting tasks. Additionally, operationalizing ESG is gaining focus, moving from strategic visions to actionable plans involving all levels of employees.

Furthermore, EHS programs are adopting a holistic approach to worker wellness, encompassing both mental health and physical well-being. This shift recognizes the comprehensive nature of workplace health.

Diversity, equity, and inclusion (DE&I) initiatives are also becoming integral to safety programs, ensuring practices cater to diverse workforce needs.

With stricter ESG regulations emerging, companies are ramping up investments in data management tools to meet compliance demands.

These trends underscore a period of significant evolution in EHS, where technology, regulatory changes, and sustainability intersect.

The Role of Gamification in EHS Training

Gamification is revolutionizing EHS training in 2023. By incorporating gaming designs into training scenarios, EHS professionals are making safety education more engaging and memorable. This approach includes digital safety games where players create avatars and complete challenges, as well as traditional games like cards and board games designed for hazard recognition and mitigation. Such interactive methods are proving effective in improving learning experiences and employee engagement in safety practices, showcasing a creative blend of entertainment and education in EHS training.

Cold Weather Working in the UK: Keeping Staff Safe and Warm

As winter's chill sets in, bringing with it frosty mornings and icy breezes, it's crucial for employers across the UK to turn their attention to the safety and well-being of their workforce. Cold weather isn't just about discomfort; it brings real challenges to the workplace, affecting both health and productivity. In this light, understanding the legal and safety guidelines becomes not just a necessity but a responsibility. This blog post delves into the UK's legal framework and the Health and Safety Executive (HSE) standards, guiding employers on how to navigate the complexities of cold weather working. Whether you're managing an outdoor construction team or an indoor office environment, staying informed and prepared is key to ensuring a safe and comfortable workspace for everyone.

Understanding the HSE Guidelines and What They Mean for Employers

The arrival of cold weather signals more than just a change in wardrobe; for employers, it's a call to action to safeguard their employees' health and safety. The Health and Safety Executive (HSE) of Great Britain plays a pivotal role in this, emphasizing the need for workplaces to adapt to the dipping temperatures. According to the HSE, the onset of cold weather, often marked by warnings from the Met Office, should prompt a reevaluation of working conditions, particularly in jobs that become increasingly challenging in such climates.

Central to this is the adherence to the Workplace (Health, Safety and Welfare) Regulations 1992. These regulations don't dictate exact temperature figures but require employers to maintain what's deemed a "reasonable" temperature in the workplace. While "reasonable" might seem subjective, the HSE provides a guideline suggesting that the minimum indoor temperature should generally be at least 16 degrees Celsius (61 degrees Fahrenheit), or 13 degrees Celsius (55 degrees Fahrenheit) for more physically demanding work.

However, it's important to note that these temperatures are not strict legal limits but rather recommendations that demand a practical approach from employers. What constitutes a reasonable temperature can vary widely depending on the nature of the work and the workplace. For instance, outdoor workers or those in cold storage environments might find themselves outside these temperature ranges.

This means that employers must go beyond just monitoring thermostats. They are tasked with conducting risk assessments to identify if extreme temperatures could pose a health and safety risk. This includes considering potential accident risks due to cold conditions and ensuring basic staff welfare facilities are in place. If these cannot be provided, it may be unsafe for employees to work.

The crux of these guidelines is not in strict adherence to a numerical value but in a broader sense of responsibility. Employers are expected to tailor their approach to the specific circumstances of their workplace, always with the safety and comfort of their employees in mind.

The Real Impact of Cold on Workers: Health, Safety, and Performance

When winter's icy grip tightens, it's not just the outdoor landscape that changes; the cold can significantly impact the health, safety, and performance of workers. The Health and Safety Executive (HSE) warns that cold environments can pose immediate and long-term health risks. For outdoor workers, the challenges are evident: they face the direct brunt of the elements, which can lead to conditions like cold stress, characterized by symptoms such as coughing and body aches.

But it's not just physical health that's at stake. John Rowe, Head of Operational Strategy at the HSE, highlights a crucial yet often overlooked aspect: cold conditions can impair decision-making abilities. Employees working in uncomfortably cold environments are less likely to perform optimally and more prone to unsafe behaviors, as their ability to make good decisions deteriorates.

This dual impact – on both physical health and cognitive function – underscores the importance of a proactive approach to managing workplace temperatures. Whether it's an outdoor construction site or a drafty office space, ensuring that workers are not just physically protected but also mentally sharp is vital. As the temperatures drop, the focus shouldn't just be on thermometers but on the overall well-being of those braving the cold to keep businesses running.

Practical Tips for Employers: Keeping Your Team Warm and Safe

In the face of cold weather, practical steps taken by employers can make a significant difference in ensuring a warm and safe working environment. These measures are not just about compliance with regulations but about demonstrating care and concern for the team's well-being.

1. Appropriate Personal Protective Equipment (PPE): For outdoor work, providing suitable PPE is crucial. This includes warm clothing, insulated hats, and gloves, which are essential for worker safety in cold outdoor temperatures. The Personal Protective Equipment Regulations 1992 underscore the importance of providing such equipment free of charge when there's a risk to health or safety.

2. Creating Warm Break Areas: Employers should consider providing mobile facilities for warming up, along with access to hot drinks like soup or tea. This not only helps in maintaining body temperature but also offers a mental break from the cold.

3. Frequent Rest Breaks: Introducing more frequent rest breaks can be an effective way to manage the impact of cold weather on workers. These breaks allow employees to warm up and reduce the risk of cold stress.

4. Maintaining Indoor Temperatures: For indoor work environments, it's important to keep the building as warm as possible, ideally around 16°C (61°F) for less active job roles. Ensuring fresh running water and allowing extra breaks for warm drinks can also help.

5. Regular Check-ins and Weather Monitoring: Keeping an eye on the weather forecast for worsening conditions and checking in on staff regularly to ensure their well-being should be part of the routine.

By implementing these measures, employers can provide a more comfortable and safer working environment, thereby enhancing productivity and morale even during the coldest months.

Success Stories: How UK Businesses Are Adapting to Cold Weather Working

Amid the challenges of cold weather, there are numerous UK businesses that stand as beacons of best practices, showcasing innovative and caring approaches to keep their teams safe and productive. These success stories not only highlight compliance with health and safety regulations but also demonstrate a commitment to employee well-being that goes beyond mere obligations.

One such example is a construction company in Northern England that has set a high standard for outdoor working in the cold. Recognizing the risks posed by freezing temperatures, they have implemented a comprehensive cold-weather strategy. This includes providing high-quality thermal PPE, setting up heated break tents on-site, and scheduling work to minimize exposure during the coldest parts of the day. Their proactive approach has resulted in a notable decrease in cold-related absences and an increase in worker morale.

Another case involves a large office complex in Scotland, where management took steps to combat the challenges posed by a particularly harsh winter. They enhanced their building's insulation, provided additional space heaters in colder areas, and introduced flexible working hours to help staff avoid the chill of early mornings. These measures not only kept the workforce warm but also conveyed a strong message of care and concern for employee comfort.

These stories underscore that adapting to cold weather working is as much about innovation and empathy as it is about adhering to guidelines. They serve as inspiring examples for other businesses looking to navigate the winter months effectively while keeping their teams safe and motivated.

Wrapping Up: Staying Safe and Productive in the Cold

As we've seen, navigating the cold weather at work is about more than just enduring lower temperatures. It's about creating an environment where safety, health, and productivity go hand in hand. Employers who recognize this not only comply with regulations but also foster a workplace culture of care and respect. Whether it's through providing the right equipment, maintaining comfortable temperatures, or simply being attentive to employee needs, the efforts made to combat the cold can have a profound impact. As winter marches on, let's remember that a warm approach to employee well-being is key to thriving through the season.

Navigating the Aftermath of 3M's OSHA Violation: A Call to Action for EHS Compliance

Workplace safety transcends mere compliance—it's a fundamental right for every employee. When the Occupational Safety and Health Administration (OSHA), the sentinel of workplace safety, imposes a significant fine on a company like 3M, it serves as a stark reminder of the gravity of safety protocols. A severe incident at a 3M plant in Wisconsin not only led to a tragic loss of life but also cast a spotlight on the critical role of Environmental Health and Safety (EHS) regulations. Delving into the nuances of this event, we explore the intricate dance between regulation, safety, and corporate accountability.

Background on OSHA and EHS Regulations

OSHA stands as the cornerstone of worker safety in the United States, a role it has robustly filled since 1970. The agency's mission is clear: to mitigate work-related injuries and fatalities by establishing and enforcing standards that promote safe and healthy work environments. Within this mission lies the crux of EHS regulations—a set of directives that span across the management of hazardous materials, operational machinery, and emergency protocols. These guidelines are not set in stone; rather, they evolve in tandem with the changing landscapes of work environments and technological progress, ensuring that safety remains an ever-present priority.

The 3M Incident in Detail

The incident at 3M's Prairie du Chien facility was a sobering wake-up call. According to reports, an employee became entangled in a machine's rotating rollers, a horrifying accident that ultimately proved fatal. OSHA's investigation revealed a startling disregard for established safety protocols, leading to two willful safety violations against the company. The scrutiny brought to light a history of similar equipment-related incidents across 3M's North American plants, underscoring a pattern that could no longer be overlooked. Such an event underlines the urgency for rigorous enforcement of safety measures and a proactive approach to hazard assessment.

Consequences and Fines for 3M

Following the incident, OSHA's response was swift and uncompromising. The fines imposed on 3M totaled over $300,000, a sum that reflects the severity of the violations and serves as a financial deterrent against future lapses. These penalties also serve a broader purpose: to signal to industry peers that non-compliance with safety regulations carries substantial consequences. While fines alone cannot compensate for the loss of life, they play a crucial role in the ecosystem of workplace safety by emphasizing the cost of neglect and the value of human life within the corporate calculus.

Comparison with Previous Incidents

The Prairie du Chien tragedy is not an isolated occurrence in the industrial world; it reflects a concerning trend of safety oversights. Previous incidents, including another fatal accident at a 3M plant in Minnesota earlier that year, echo the recent violation's themes. These incidents collectively highlight a critical need for continual reassessment of safety protocols and the implementation of corrective measures. By examining these events side by side, it becomes evident that systemic changes are necessary to uplift the standards of workplace safety and ensure that such preventable tragedies do not recur.

Role of EHS Compliance Software and Management Solutions

In the digital age, EHS compliance software and management solutions are invaluable tools in the quest to avert workplace accidents. These systems serve as the digital backbone for safety programs, enabling organizations to track compliance, manage data, and identify risks proactively. For a company like 3M, with its extensive range of products and vast operational scale, leveraging such technology is not just beneficial but essential. The integration of compliance calendars, real-time monitoring tools, and safety audits into a unified platform can streamline the management of EHS processes, driving a culture of safety that is both efficient and effective.

Importance of Compliance Audits and Checklists

 Compliance audits and EHS checklists are not just checkboxes to be ticked—they are strategic tools that can drastically reduce workplace hazards. Regular audits are critical for ensuring that safety practices are not only in place but also adhered to and effective. Checklists, such as the International EHS audit checklist, help maintain a high level of diligence and provide a roadmap for continuous improvement. For industries that face a myriad of potential hazards, such as manufacturing, these resources are indispensable for maintaining a safety-first approach and meeting the stringent standards set by OSHA and other regulatory bodies.

Corporate Responsibility and EHS Solutions

Corporate responsibility in the realm of EHS is paramount. Companies like 3M, given their scale and the nature of their operations, bear a significant responsibility to lead with integrity in safety management. It's not only about complying with regulations but also about setting industry standards. Implementing robust EHS solutions, including comprehensive training programs, regular risk assessments, and the adoption of best-in-class safety equipment, can transform the safety landscape of a company. When corporations prioritize the health and safety of their workforce as part of their operational ethos, they set a precedent that resonates across the industrial sector.
The Future of EHS Compliance

The trajectory of EHS compliance is likely to become more stringent, with advances in technology and analytics playing a pivotal role. Incidents like the one at 3M serve as catalysts for change, often accelerating the adoption of stricter regulations and more sophisticated compliance tools. The future will demand greater transparency, accountability, and responsiveness from corporations. As the regulatory landscape evolves, so too must the strategies employed by companies to meet these challenges. Embracing innovative EHS management solutions, fostering a culture of safety, and committing to continuous improvement will be essential for any organization striving to not only meet but exceed the expectations of workplace safety standards.

How Social Media Has Modified Modern Workplaces

Social media arrived with the onset of modern technology as advancements in mobile devices and internet sharing took over the world. Social media across a variety of platforms has undoubtedly been the center of societal interactions over the last 20 years, and it looks like it is not going anywhere with new apps arriving every day. Studies over the past two decades have explored the many advantages and disadvantages of utilizing social media apps for workplace interactions and you will not believe what they have found. Many businesses have several incorporated social media platforms as the modern consumer targets are major users across the internet. 

The route of social media is to help people connect and communicate easily, without requiring face to face interactions. The associated apps have since evolved into major sharing networks that influence collaboration among colleagues, organizational learning, general communications, and public relations. Social media has not been incorporated universally however, and many corporations make efforts to minimize their presence in the workplace. Younger generations essentially grew up on social media and have learned how to incorporate it into their daily lives, so there is a generational divide between new workers entering the workforce and those that shaped it. 

Utilization of Social Media in the Workplace

Regardless of the opinions of older generations in the workplace, social media is an integral part of modern business and marketing that cannot be ignored. Tactics vary between employers but a common method is to strategically limit access to social media, focusing on apps that influence collaboration without providing distractions. Limitations that can benefit employees are private access only for company members, and private areas that can be focused on specific work projects. 

Pros:

• Allows and facilitates mental outlets for employees. 

• Improve employee engagement.

• Improve employee accessibility. 

• Strengthens team bonding and workplace relationships. 

Cons:

• Potential to decrease productivity. 

• Distractions

• Social media reputational significance.

Surveys in modern corporations suggest that 82 percent of employees think social media belongs in the workplace and can significantly aid their roles. There are many pros to utilizing social media including providing a much needed mental break. Social media can provide people a method of escape into the digital world without having to physically remove themselves from the workplace. Another benefit is employee morale as access to social platforms can increase satisfaction, attention, and engagement while at work. The idea is to empower employees to take responsibility for the time they spend on social media as the employer trusts them with the access. Social media is also one of the easiest ways to promote work culture and encourage employees to connect personally with eachother even after work. These benefits can change workplace atmospheres drastically, but there can always be too much of a good thing.

There are several negative connotations that accompany the many benefits of incorporating social platforms into daily work spaces. Average time spent on social media often surpasses two-and-a-half hours every day. Even if an employee only spends half of this average scrolling online they are wasting valuable time on the clock. So much content is uploaded every minute that it can be easy to fall into a metaphorical hole of information online. Social media is a part of our everyday lives and reputations whether we like it or not, and that can be easily misinterpreted when everything posted online is so subjective. In today’s cancel culture society, employers and employees need to be extra careful what information they post online. Even personal information shared by employees can be easily traced back to the employer if mismanaged. 

Manipulating Social Media to Benefit the Workplace

Studies suggest that there are many benefits to incorporating social media however, the definition of use needs to be clearly defined otherwise it is easy to be affected by the negative implications. Employers can easily manipulate many application platforms to customize their employees' use while at work, or on specific projects. Many apps have business profiles that can be privatized to specific company members, teams, and campaigns. Studies suggest productivity using social media increases when interacting with fellow employees, but will significantly decrease when interaction with users outside of the company interface. Interactions between employees promote data sharing, idea development, and team bonding. Interactions with outside influences unfortunately promote distraction and decreased productivity. 

A healthy alternative to open use of social media while at work gives the company control over the areas of an application accessible by employees. Modifying the boundaries and access of certain apps can limit the risk of distractions imposed on employees while preserving the vital benefits of these platforms. Top applications being utilized by workplaces in America include Slack, Notion, Facebook, Twitter, Instagram, Google+, Microsoft Teams, and the list goes on. These apps allow employees to communicate instantaneously and share data, projects, ideas, concerns, and more from the comfort of their desks or computers. 

With the onset of the mass movement to remote or hybrid work environments, the utilization of digital socialized interaction is imperative if a company wishes to preserve its cultural identity. Modern digital footprints are vital if companies want to reach the widest demographic possible, and that begins with internal accessibility. By facilitating social interactions first with employees the transition to external collaborations will be much more seamless.