Loop, a zero-waste system that recycles and refills high-quality packaging, attracted an impressive roster of consumer brands — and the largest GreenBiz readership this year. 

The system aims to eliminate the environmental consequences of disposability but also maintain its virtues, such as convenience, said Tom Szaky, CEO and co-founder of TerraCycle, the company that made Loop.

Big names such as Procter & Gamble, Nestlé and Unilever are joining because they recognize the growing demand for sustainable products and packaging, but it remains to be seen whether consumers will match the enthusiasm.

READ THE FULL STORY: Loop’s launch brings reusable packaging to the world’s biggest brands